Government plans to build brand name for Phnom Penh Kuyteav

The Cambodian government plans to promote the brand name of Phnom Penh Kuyteav, to make the popular noodle-soup dish well-known both locally and internationally. According to Soeng Sophary, spokesperson at the Ministry of Commerce, the first discussions with the private sector on how to popularize Phnom Penh Kuyteav were held yesterday. Din Somethearith, president of Cambodia Hotel Association, welcomed the government’s plan, saying that Phnom Penh Kuyteav would join Vietnam’s pho and Thailand’s som tum as world famous dishes. (Source: Khmer Times)