Cambodian youth receptive to online advertising, says market researcher
/ December 14, 2016
Cambodian youth receptive to online advertising, says market researcher Cambodia
youths are highly receptive to social media advertising and content, a market researcher
said yesterday. Eelco Dijkhuizen, general manager of market research firm TNS Cambodia
said online connectivity is growing rapidly in Cambodia, with a third of the 15 million
population and nearly half of all urban dwellers now connected to the internet. He referred
to the findings of a Kanta TNS study, which found that the average Cambodian consumers
spends almost two hours a day on social media networks and visits an average 3.4
platforms a week—accessing the online content almost entirely through their mobile device
rather than computers. The study also found that Cambodians are highly receptive to brand
content on social media platforms, and 75% of online users share brand posts they find
interesting or engaging. While the trend suggests the importance of digital advertising,
Dijkhuizen noted that traditional media is still very important in Cambodia—especially
among older generations.
