Daily Market Update

Cambodian youth receptive to online advertising, says market researcher Cambodia youths are highly receptive to social media advertising and content, a market researcher said yesterday. Eelco Dijkhuizen, general manager of market research firm TNS Cambodia said online connectivity is growing rapidly in Cambodia, with a third of the 15 million population and nearly half of all urban dwellers now connected to the internet. He referred to the findings of a Kanta TNS study, which found that the average Cambodian consumers spends almost two hours a day on social media networks and visits an average 3.4 platforms a week—accessing the online content almost entirely through their mobile device rather than computers. The study also found that Cambodians are highly receptive to brand content on social media platforms, and 75% of online users share brand posts they find interesting or engaging. While the trend suggests the importance of digital advertising, Dijkhuizen noted that traditional media is still very important in Cambodia—especially among older generations.